In celebration of Earth Day on April 22, 2018, CUR8 joins the “End Plastic Pollution” campaign. Plastic pollution is presenting a global challenge on an unimaginable scale, a crisis that requires all of our participation to address. Did you know that 46,000 pieces of trash float on every square mile of ocean? Over 335 million tons of plastic are produced each year while less than 10% are recycled. You don’t have to be good at math to understand the severity of the issue. From plastic water bottles to shopping bags to children’s toys, it’s hard to avoid plastic consumption even with the best of intentions.
Fortunately, innovative designers and conscientious consumers are on it. We at CUR8 are proud to be partnering with some of those change makers. Introducing our new CRE8 collection of pillows and textiles with a beautiful, eco-friendly story from beginning to end. First, we partner with Thread International to source fabric made 100% from recycled bottles in Haiti and Honduras, locations in which plastic waste is undermining the quality of life. Then, we collaborate with artists all over the world on beautiful designs (starting with Victoria Mlady from Albuquerque, NM) and have the fabric printed here in the United States. Finally, the pillow covers and other products are fabricated by refugee women’s groups in Texas. Design doing good.
We’d also like to highlight other design savvy brand partners doing amazing things with recycled plastic. Introducing ecoBirdy and their new collection of children’s furniture and decor. ecoBirdy recycles children’s toys to create beautiful products that are from children, for children. They even host an educational program in elementary schools, teaching kids about circular design and showing them what happens to their donated toys.
Finally, we at CUR8 want to highlight In2Green, our partner who makes gorgeous, cozy blankets you’d never know are crafted from recycled plastic bottles. In fact, more than 78 bottles go into every throw! These designer blankets can be enjoyed inside or out and thrown in the washer for easy cleaning.
It’s time for products to do more than look pretty and for us as consumers to expect more from our brands. This next generation of luxury products made from recycled plastic is not only “as good as” it’s traditionally manufactured counterparts, it’s better – more unique, higher performing, and infinitely renewable. Most of us today care about where our food comes from and how it was grown or raised. Let’s all ask the same questions when it comes to the products we buy for our homes. Let’s care about the “why” and the “how” as much as we do the “what”. For more information on the End Plastic Pollution campaign or for inspiration from individuals and startups making a difference, check out the following stories. Happy Earth Day!